What Are Backlinks and How Do They Work?

There are over 200 factors that Google uses to rank a website. But the number one factor that Google uses is backlinks.
Subscribe here to learn more of my secret SEO tips:
Find me on Facebook:
Read more on my blog:

Backlinks are when someone links to your website from their site. The more sites that link to you, the higher you will rank in Google.

Now all backlinks aren't equal. Here are some of the things Google looks at when analyzing backlinks:

1. How authoritative is the site linking to you? If Huffington Post links to you it is more effective than if I, NeilPatel.com links to you. Why? Because Huffington Post is considered a well known authoritative site.

2. Authority is measured by a metric called "domain authority". It's from a scale of 0 to 100. The higher the number the better. You ideally want to get backlinks from sites with a domain authority that is higher than yours. You can use the tool ahrefs.com to learn what your domain authority is.

3. The more related a site is the better the link. If you are in the plumbing space, a link from Huffington Post isn't as good as Home Depot (which is an authority site in the home repair space). Try to get links from high domain authority sites within your space.

If you want to build links the quickest way to generate them is through round up posts. Email people within your space and interview them. Include their thoughts within your blog and let them know when you publish the post that includes them. Ask them to share the post on their favorite social network and even ask if they can link back to you.

By doing this your rankings will climb in Google.

What Are Backlinks and How Do They Work?

There are over 200 factors that Google uses to rank a website. But the number one factor that Google uses is backlinks.
Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog/

Backlinks are when someone links to your website from their site. The more sites that link to you, the higher you will rank in Google.

Now all backlinks aren't equal. Here are some of the things Google looks at when analyzing backlinks:

1. How authoritative is the site linking to you? If Huffington Post links to you it is more effective than if I, NeilPatel.com links to you. Why? Because Huffington Post is considered a well known authoritative site.

2. Authority is measured by a metric called "domain authority". It's from a scale of 0 to 100. The higher the number the better. You ideally want to get backlinks from sites with a domain authority that is higher than yours. You can use the tool ahrefs.com to learn what your domain authority is.

3. The more related a site is the better the link. If you are in the plumbing space, a link from Huffington Post isn't as good as Home Depot (which is an authority site in the home repair space). Try to get links from high domain authority sites within your space.

If you want to build links the quickest way to generate them is through round up posts. Email people within your space and interview them. Include their thoughts within your blog and let them know when you publish the post that includes them. Ask them to share the post on their favorite social network and even ask if they can link back to you.

By doing this your rankings will climb in Google.

Comments

    1. I suck at picking domain names. I would ask a few people you trust on some ideas and go from there. Ideally those people should be interested in what your site is about.

  1. Good video from Neil and Learning Good Stuff here every day, Thank you Neil and I hope you will keep in your mind.

  2. Hi Neil, i’m in love with your videos! keep making them, but i just think you should consider to put subtitles on your videos, it really helps the people that are from other countries where english is not their main language (my case 😅)

    1. We are working on adding subtitles for each country to each video as well. Spanish subtitles are on some videos, but we need to add them to all videos as well as add other languages.

    1. The big thing is you will need links from educational sites to rank well. Make sure you create through research backed content to get the links you need to rank.

  3. Hey Neil,
    What do you prefer ahrefs or open site explorer.
    I mean is it really worth it to go with ahrefs or they both just do the same thing?

  4. I have 50 backlink site list.
    My website niche is “technology”.
    How to check that are not related using any tool ?

  5. Hellow sir , I want to know that Is this is a true fact that the older your backlink is there are higher to be Ranked on Top of search engine ! Please Reply to my comment

Leave a Reply

Your email address will not be published. Required fields are marked *