Think Smart Move Fast with Analytics – Guest Avinash Kaushik: $100,000+ Expert Insights #analytics

Meet Avinash Kaushik. Avinash helps executive teams, marketers and data analysts leverage innovative digital strategies and emerging technologies to outsmart their competitors.

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He’s the Digital Marketing Evangelist for Google, and a passionate teacher who shares his perspective frequently via multiple channels: a weekly newsletter (The Marketing Analytics Intersect), a bi-monthly blog (Occam’s Razor) and two best-selling books that have been translated into over a dozen languages (Web Analytics: An Hour A Day and Web Analytics 2.0).

Currently, he is delving into all the ways artificial intelligence can speed up the generation of insights to inform strategy and automate day-to-day decision-making. Over the last couple years, he has lead and contributed to application of machine learning algorithms, both inside Google and for external developers.

As always, Avinash passionately advocates for a smarter balance between faith and data. In service of that goal he has pushed the industry to use a broader set of data – own, competitive, qualitative, quantitative – along with new applications of classic statistical models that form the foundation of data science.

Avinash has received rave reviews for bringing his energetic, inspiring and actionable insights to companies like Unilever, Chase, Hyatt, Porsche, IBM, Naspers, and Chanel. He has delivered keynotes at conferences in every corner of the world, including the Monaco Media Forum, The Art of Marketing, Synergy Digital, Travel Alberta, Resultados Digitais Summit and Healthcare Strategy Summit.

He is on the Advisory Boards of the University of Toronto Rotman School of Management, University of California at Irvine's program on Web Intelligence, USC's Annenberg School's Media Impact Project, Udacity, and the charity Health4theWorld. Additionally, he is a frequent guest lecturer at universities such as Stanford, University of Virginia, UCLA, and University of Utah.

Avinash has received industry honors including Statistical Advocate of the Year award from the American Statistical Association, Rising Star award from the Direct Marketing Educational Foundation, and Most Influential Industry Contributor from the Digital Analytics Association.


Think Smart Move Fast with Analytics - Guest Avinash Kaushik #GoogleAnalytics #BI #DataInsights

#ThisWeekWithSabir $100,000+ Expert Insights
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Avinash Kaushik, Google Analytics, Data Intelligence, Business Intelligence, Customer Lifecycle Marketing, Lifetime Value, RFM Analysis, Recency, Frequency, Monetary Value,

Just Published! The Complete Guide: Launching a Successful Online Business in 2021

Big data, machine learning, analytics, artificial intelligence—these are the buzzwords of the 21st century, but they’re much more than passing trends. The way we see, process, and use data is shaping the modern world right before our eyes and if you want your business to succeed, you need to jump on the bandwagon.

That doesn’t mean you need to get yourself a degree in statistics and crunch terabytes of data in your spare time. It means you need to find a way to make things like customer analytics, product analytics, and machine learning work for your business. And when it comes to artificial intelligence, analytics, and the way they interact with marketing and e-commerce, no one is better placed than Avinash Kaushik.

I was delighted to have Avinash on This Week With Sabir. He is a guru in the field of analytics and has many helpful insights that can benefit growing businesses.

* Web Analytics vs Customer Analytics vs Product Analytics
* Product Analytics
➡️ UXCam
➡️ Adobe Analytics
➡️ MixPanel
- Web Analytics
➡️ SEMRush
➡️ Kissmetrics
➡️ Chartbeat
- Customer Analytics
➡️ Freshsales CRM
➡️ HubSpot CRM
➡️ Zoho CRM
* KPI vs Metrics
* E-commerce Metrics
➡️ CPM
➡️ CPA
➡️ CAC
➡️ LTV
➡️ Don't Write Checks Your Website Can't Cash
* The Two Most Important Metrics for E-commerce
➡️ Improve Your Content
➡️ Avoid Pop-Ups
➡️ Target the Right Users
➡️ Create CTAs
➡️ Create and Link
➡️ Help don't sell
* Cart Abandonment Rate and Checkout Abandonment Rate
➡️ No Money
➡️ Technical Issues
➡️ Too Many Questions
➡️ Surprises
➡️ Shipping Times
➡️ Window Shopping
* Efficiency vs Effective Metrics
* Machine Learning
* Personal Branding Tips from Avinash Kaushik
➡️ Eat Like a Bird and Poop Like An Elephant
➡️ Think Book not Diary
➡️ You Can't Boil the Ocean

*** The $100,000 Question --- Check out how Avinash responds! ***

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