In conversation with Rand Fishkin, Founder and Wizard at Moz.com at Mozcon 2016, which was held in Seattle, Washington, USA, from September 11-13th, 2016.
Rand talks about how to rank up your websites in 2017, and how Google is looking at optimising search results. He talks about following multiple strategies to create a wholesome experience, which places equal focus on content, technical SEO, link building and more.
Rand also mentions a few critical points about how Google ranks your website based on their algorithms. See what the man himself has to say about ranking factors, keeping updated with the trends and implementing them optimally!