How to Sell on Amazon FBA for Beginners | Step by Step Tutorial by Jungle Scout (2021)

In this video, I'm going to show you exactly
how to sell on Amazon, step by step. This isn't a video of me just talking about
the process. Instead, you're going to see over my shoulder,
as I show you all the steps that you need to take. I'm going to be sharing a lot of information
in this video, probably more than you can take in one sitting. So make sure to bookmark this video so that
you can refer back to it again and again. The trouble with YouTube is that you often
have to piece together, lots of different videos to get all of your information. So instead, I wanted to give you one place
to go to. To make this easier, each section is bookmarked
in the description below. So as you come back to the video, you can
jump straight into the section that you need. I've created this video twice before, totalling
over one and a half million views, with comments such as, "I've learnt more in that 47 minutes
than I have watching other videos in the whole of last week." And that's my goal for this video.

I guarantee, this will be the most complete
guide to selling on Amazon, that you will find on YouTube. So let's get started. This video, I'm going to cover the private
label method of selling on Amazon. This is where you take a generic product,
place your own brand on it, and then sell it using FBA, or Fulfilled By Amazon. This is where you get the product shipped
to Amazon's warehouses, and then they take care of all the fulfillment. This means you've got a very scalable business
selling physical products, which you can do from home, or really anywhere in the world
as long as you have internet. Now, a couple of quick questions I always
get asked. How much time and money do you need? So for private label, you'll need a minimum
of $2000, roughly speaking. If you have three to $5000, that's even better. The more you have to start with, the quicker
your business will grow. If you don't have this amount, then maybe
consider starting out with retail arbitrage, or wholesaling to raise some capital.

The other question I often get is, how long
does this business take to get up and running? Well, if you're just starting out, then it's
typically three to four months from the day that you start, until you receive that first
sale assuming you're doing this on the side of a full-time job, or study, or other commitments. The timeline would be shorter if you have
more time available.

Now let's get into the process. First up, you need to find a product to sell. So I'm going to share with you the six criteria
that you need. But first, a couple of pointers. Number one, make sure your product decisions
are data driven, and not just what you think will sell. Remember the product you choose is the foundation
of your business. So you want to spend extra time in this stage. Next is to use a tool. You can do product research on your own, but
tools make it much easier. I'm going to be using our tool, Jungle Scout
throughout this video to show you the process.

So how do you decide what's a good product? Well, first come up with a list of 10 to 15
product ideas based off of three main criteria; demand, profitability, and competition. Then narrow down the list to two to three
top ideas by looking at secondary criteria, such as the product improvement potential,
legal limitations, and ease to source, import, and sell. We'll use the following Jungle Scout tools,
the extension, product database, and product tracker to make sure your decisions are based
off of data, not just opinions. Because we'll be using them, here's a quick
overview of how the product database and the extension work. So with the product database, this is Amazon's
entire catalog rebuilt to be searchable based off of specific filters that will allow us
to narrow down product ideas, makes it so you don't have to wreck your brain to come
up with potential ideas yourself. So first up you select the marketplace that
you want to sell in.

And here we just recommend selling in whatever
marketplace you're comfortable with, or if you have no preference, the US is really good
because it's the biggest marketplace. Then you choose what categories you want to
sell in. The product tier, whether that's regular or
oversized. The seller type, whether it's fulfilled by
Amazon, fulfilled by merchant, or sold by Amazon themselves. And then input your filters. For example, the minimum and maximum price,
the sales, reviews, listing quality score and so on. Then see results based off of those filters. With the Chrome extension, here you see real
time information based off of an Amazon search results page. So you just go to amazon.com, search for a
potential product idea, and the page will populate with lots of great information. That's just a quick overview of those two
tools. Now let's dive into the primary criteria number
one, which is demand.

This is the number one component of a good
product to sell. I know I've said it before, but we want to
find something that we know will sell well on Amazon based on data. Not what people in your life say they want,
or what you think. So how do we determine demand? Well, using the Jungle Scout product database,
we can choose the filter sales. And here I'd recommend that looking for at
least 300 units per month, which is about 10 sales per day, which is a good number to
shoot for. Primary criteria number two, competition. While we want to make sure that we've got
high demand, at the same time, we want to make sure that there's low competition so
that we've got a good chance of being able to sell that product. So how do we go about determining competition? Well, a really great way to do so is by seeing
the number of reviews that similar listings have.

If they have low numbers of reviews, but still
sell well, then that means it's going to be easier for a new listing like ours, to come
in and sell against that existing product. You can set minimum and maximum values for
reviews. So for instance, I'd set the maximum number
of reviews somewhere between 50 to 100. The other main criteria before searching,
is price. I recommend $15 as a minimum, because below
that the profit margins become very slim, and then around 450 to $70 max, as above that,
people are less likely to spend money on a brand they don't know. Now we can do a basic search, and this will
give us all the listings that have at least 300 sales per month, yet under 100 reviews.

So this just gives us the individual listings
that match our criteria. So the next step would be to analyze the entire
market of that product. For instance, I'd now do a search for this
product on Amazon. And what we want to see are the demand and
competition levels specifically in the top listings on this search page. This is because the majority of customers
purchase from these listings, and don't generally go much further when they're looking for a
product. So we want to ensure that there's not too
much competition that prevents us from getting into those top spots. And once we get there, that there's enough
demand across all of those top spots so that we can take a share of those sales. Now with reviews. Of the top 10 listings of a particular product,
we want to make sure that three to five of them have less than 50 reviews.

When it comes to demand, we want to make sure
there's an average of at least 300 sales per month. Once you've confirmed that, you then want
to make sure that the sales are reasonably distributed amongst these top listings. If one or two listings are getting the majority
of sales, then it may be best to pass on this product because customers are clearly only
buying from those listings. So even if your product does rank in the top
ten here, it still won't get many sales. You want to validate that other listings in
the top 10 are getting a reasonable share of the sales. Primary criteria number three, profitability. As a general rule of thumb, you want to sell
a product between 15 to $50 to allow for healthy profit margins. Below $15, the profit margins get very slim,
and above $50 people are less likely to make impulse buys on a product or brand that they
don't know. Also consider the two main costs that affect
profitability. You've got landed costs, and Amazon fees. Landed cost is mostly made up of the cost
to make your product. And then also the cost to ship it into Amazon.

You can also include other costs such as any
prep or inspection fees, any customs duties, which will vary based on where you're ordering
from, and where you're shipping to. And they will also change over time. But the bulk of that fee will be the product
cost, and the shipping cost. Then the other one I mentioned is Amazon fees.

Amazon fees are composed of the referral fee,
which is what they're charging you for bringing customers to your listing and selling it,
which is usually up to 15% or about 15%, which is actually a great deal considering how much
Amazon is doing. And then secondly, the fulfillment fee, if
you're using FBA, which depends on the weight and dimensions of your product, and what marketplace
you're selling in. Other additional fees that you may need to
consider are longterm storage phase, which you get charged if your inventory stays in
Amazon a long time, more than 365 days, you've also got your monthly seller central fee. That's just for using Amazon.

Or if you are on a professional subscription,
that one is 39.99 per month. And then any other removal fees, which if
for some reason you need to remove your inventory. But these fees are less common. So a good way to gauge your profitability
is to calculate your ROI, which stands for return on investment. The goal here is to get at least 100% ROI,
or at least that's a good target to shoot for, which basically means for every dollar
you spend, you get $2 back. So real quick tips for this step. As an overarching concept, for every product
that you're evaluating think, "Can I source and ship to Amazon for substantially less
than it's selling for?" So consider the rule of thirds. One third to fees, one third to your landed
cost, and then one third for you. To help simplify this process, I recommend
using Jungle Scout's, FBA profit calculator, to find out exactly what Amazon's fees would
be for a certain product. For example, let's say I was looking to sell
this birthday sign.

Amazon's total fee is about $6, which is roughly
a third of the selling price. I would be aiming to source this product for
under $6 in total, for the product and the shipping into Amazon, so the landed cost. This gives me a profit of almost $8, which
again is roughly a third, and gets me my 100% ROI. Now, if it would have cost much more than
this, then that's when I'd move on to another product, as the profit margin on this one
would be starting to get a little low. Once you found a product that has high demand,
low competition, and good profitability, the next step is to the verify the sales. And you can do this by adding all these top
listings to the Jungle Scout product tracker.

So what it does is, it tracks the daily sales
of products. If my product idea was say, a garlic press,
I'd recommend tracking at least 10 of the top listings for garlic press, and doing so
for at least 10 days or more. Now you've got a better idea of how many units
this product sells per day across all of the top listings. This then becomes how much you could expect
to make if you were to get your product listed in this top list of search results. To recap, these are our three main criteria;
high demand, low competition, and profitability. Now let's look at some secondary criteria.

Whilst not as crucial, these are more nice
to haves, which can help your product stand out from the competition. Number one, improvement potential. It's very nice to find a product that has
the ability to be improved. Again, you can find these products by searching
for high demand. So we'll say a minimum of 300 sales per month,
then come to average star rating. This is the rating that every product on Amazon
has out of five. So we'll set the maximum to three as that's
a fairly poor listing on Amazon, and then search. So this will show us listings that are still
selling well despite the fact that people have rated it poorly. Then, rate through the existing one-star,
two-star reviews to discover what people don't like about the product.

This could be anything from color, material,
size, usability, functionality, et cetera. Then take these problems and get your supplier
to fix them, and bring the improved product to market. This particular criteria is really quite powerful,
that it almost strays into a primary criteria. You've then got listing quality score. So keep in mind the improvements don't have
to be just product improvements, but could also be listing improvements. Here you would look for listings that have
a low listing quality score, but again at the same time, they're still in high demand. So people are buying this product, despite
the fact that the listing isn't well optimized. They don't have many images. They're not using their bullet points.

They're just not selling their product really
well. This gives you a marketing opportunity to
come in, and improve upon your listing, have better images, better bullet points, description,
et cetera. Another simple way to do this is to bundle
your product with something else. So if you look at a listing, you see a frequently
bought with section. And if you see the same item being frequently
bought with this product on multiple listings, then it could be a good option to bundle with
yours. This means that you're offering additional
value to customers who only need to buy your product now to get the two things that they
want.

Plus it helps you stand out from the competition,
and oftentimes it's more profitable because you can sell it at a higher price. Another tip is that, as you're doing this
brainstorming for these improvement ideas, you can store all of them as notes inside
of the product tracker. And then one final tip here is to buy competing
products to gain some insight into what they're doing, how it could be improved, and so forth.

Secondary criteria number two, legal and liability
issues. First up a disclaimer, I am not a lawyer. But I did want to touch on this because we
get these questions all the time. So the most important questions to ask yourself
when it comes to selling a potential product, are there any existing patents on this product? You can't sell something that has a patent
on it. A patent means that someone else owns the
rights to the design, or the way something functions. So how do you know if there is a patent? Well, the only way to know for sure is to
hire a lawyer.

But some quick steps that you can take on
your own include doing a Google search for your product idea plus patent. You can check listings on Amazon for that
product, and see if they mention anything regarding a patent. Oftentimes if a product has a patent, you'll
see it on the packaging of that particular product. You can also check if there are many other
people selling a similar product. If so, then this is usually a good sign. As patent holders typically enforce their
patent, stopping others from listing the same thing. But again, these are just some quick things
that you can do that don't guarantee there isn't a patent on a product.

The best thing to do is to hire a lawyer. But I just wanted to give you some quick and
dirty ways to do some initial checks. The next thing to consider is potential liabilities. So could someone easily get hurt from using
your product? Some examples; this might be things that go
in or on people's bodies, or flammable hazardous products, et cetera. Next is to consider trademarks. You can search the trademark database on USPTO,
or a site like Trademarkia, in order to see whether a trademark exists for the product
that you are looking to sell.

So you also need to consider where that Amazon
has any restrictions on selling your type of product. Here are some of the prohibited items that
you can't sell on Amazon. If you're ever unsure whether you can sell
the product that you're looking at, here's a handy tip. Once you have a seller central account, which
don't worry, we'll cover a bit later, you can actually go and create a listing, type
in the name of your product, and it will actually tell you whether Amazon has any restrictions
around this item.

Onto secondary criteria number three, ease
to sell. This includes sourcing, importing, selling,
the whole process. Especially for your first product, you want
something that isn't going to give you many headaches. You want a simple product that's easy for
a factory to make or make changes to, try not to have a product with too many moving
parts, or that can be easily broken. You also want smaller, lighter products because
they're easier to ship, they're cheaper. Plus they cost less in Amazon fees once they
arrive. And again, with selling, simple is better. Ask yourself, is it breakable? Is it likely to be returned? Or is it hard to use? How long will it last? Do you think it will get a lot of negative
reviews? Is it really big or bulky? Keep these factors in mind.

These secondary criteria are much more subjective
than the primary ones. The more product research you do, the more
of these will just become part of your thought process as you go. Some final tips before you select the product
you choose to move forward with. First, before making the final selection,
check the product tracker again. How have things changed over the past few
weeks? Next, an item doesn't have to meet every single
criteria that I've outlined. Oftentimes products won't. It might check one box, but then not be as
strong in another. This is where you need to use your best judgment,
and find the best balance of the above criteria that I mentioned. Next up is to not get stuck in analysis paralysis. Ultimately choose something and move on to
the next step. If you can't choose between two or three products,
then a good idea here is to reach out to potential suppliers, to get some more accurate quotes
on pricing. This way you can see exactly how profitable
each one of these products is, and consider when you're making your decision. Once you've found a product idea, next we
have to find someone to make our product.

A couple of resources that I'm going to reference
during this section are Alibaba, which is essentially a marketplace like Amazon, but
for suppliers. You go on there, search for any product that
you like, and you find suppliers who make that product from all over the world. I'll also reference the Jungle Scout supplier
database. This tool captures US import records. So you can easily see who is manufacturing
goods, who is importing goods, as well as the quantity, size, and description of those
goods. Now as an overview, here's my simple six-step
process to sourcing a product. Step number one, create a shortlist of five
to 10 suppliers based off of the four qualities that I'll share with you in a moment. Step two, send them an initial contact email
using specific guidelines.

Step three, vet your suppliers to narrow down
your top three. Step four, order samples from these top three
suppliers to further narrow down your options. Step five, place an order with your top supplier. And step six, run an inspection to ensure
the quality of your product. So step number one, the four qualities of
a supplier. Quality one is to have a high quality product. On Amazon customers mostly buy based off of
reviews. So a low quality product will ultimately lead
to bad reviews. A good way to check this is to get multiple
samples from different factories in order to compare the quality. Also, keep an eye on what regions the supply
that you're looking at is creating products for. The Middle East, Southeast Asia, and Africa
typically have different quality standards than that of Europe or North America.

A great way to do this is to enter the supplier
name into the supply database. You may be able to find the companies that
they sell to in the US, and then track down a listing of that product on Amazon. Here, you can see the reviews that customers
give this product, which is ultimately the best way of judging the quality. But also don't get confused here. It is okay, if this supplier is selling to
someone else who's listing this product on Amazon.

If you choose to go with them, then we'll
be getting our own branding and packaging, and creating our own product. They're just manufacturing it. So quality number two is, experience. Look for a factory that has been producing
your type of product for a long time. You can see the suppliers import history in
the supply database, and you can also see their years in business on their profile from
somewhere such as Alibaba.

Usually suppliers will be in one of two categories,
either a manufacturer or a trading company. A trading company is more of a middleman that
purchases products from a variety of suppliers, and then on-sells them. Generally you'd want to work directly with
a supplier to get the best prices and easily discuss changes that you might want with the
product itself. It's harder to do that with a trading company,
because again, they're more of a middleman. And because of this, their prices are typically
a bit higher as they've got to make a profit as well.

The advantage of a trading company though,
is that you can often get smaller minimum order quantities. A manufacturer may require you to order 500
or 1,000 pieces at a minimum whereas a trading company usually allows a lot less. On Alibaba, you typically see whether they
are a manufacturer or a trading company, but another good way to check is to see what types
of products they're selling. If you see lots of different products that
would be typically made using different materials or different machinery, then they're probably
a trading company. A supplier would only be selling products
that are made in a similar nature. Quality number three: communication. You want to make sure that you can find a
supplier that is easy to communicate with. A way to judge this is how clearly they answer
all your questions when you contact them.

Once you start sending emails, this will be
pretty easy to see. Some supplies will completely ignore a lot
of your questions and others will answer or often somewhere in between. You want to work with someone that is responsive. Quality number four: price. Look for a factory that's going to give you
a fair price. Once you stop contacting a bunch of supplies,
you soon get a picture of the average market price. I would just exclude the super high prices
as well as the super low prices, which also seem kind of strange. One note on pricing is that while you want
a fair price, I wouldn't beat a supplier to death for the absolute cheapest price possible. Having a good relationship with a supplier
is critically important to your business.

So, as long as you've got a fair price, I
would be happy with that. Now, as you're doing your research and making
a list of suppliers based off of this criteria, you can use the Jungle Scout Supplier Database. He can perform searches by typing in either
the product name, the importing company if you know a company in the US that's selling
that product, the name of the supplier themselves.

This will be useful if you found a supplier
on Alibaba, for instance, and you want to verify the information they give there. They might say they've worked with the US
for 10 years, but in the supply database, you can see actually how many shipments have
actually been imported. Finally, you can also search using a similar
product ASIN. So you'd select a similar product on Amazon,
then copy their ASIN in either the URL or in the product information section. Paste that in and supply database will attempt
to find their particular supplier. This doesn't work 100% of the time, but it's
a great search to try, because as I mentioned earlier, if this product is getting great
reviews on Amazon, and you can find the supplier who makes it, then you know they make high
quality products. Step two. Send an initial contact email. Now that you've made a list of potential suppliers,
you want to contact them. This will give you the necessary information
about your product and will also let you judge their level of communication. As you contact suppliers, track their responses
and details using the supplier tracker.

You'll first need to track down each supplier's
contact information. You can do this through the supplier tracker
or by performing a quick Google search. The other option is to contact them through
Alibaba's messaging system, but this can get a little messy. Here are some tips on what to say in your
initial email. Introduce yourself. Lay out your product requirements. It's best to do this in a bulleted list. You want to include what your product is called,
as much detail as you can regarding the product's specifications, and any modifications to how
this product is typically made. Include a picture of your product with the
modifications clearly marked. A tip here is that you can use a tool called
SNAGIT to easily create these. Also, lay out your packaging requirements,
any questions you have. And again, these should be laid out in a bulleted
list. Potential questions you can ask here are:
can you send me a sample? How much is the sample? What payment terms do you offer? What is the minimum order quantity? What is the lead time? Are you aware of any payment or certification
issues for this product? Send the same email out to your entire list
of suppliers so you can judge their responses equally.

Some things to note regarding the responses
you get. The price you get will differ depending on
the number of units you're ordering, and whether the shipping terms will be FOB, which is where
the supplier is responsible for getting your product to the port, or EXW, where the supplier
is not responsible for getting your goods to the port. EXW is typically cheaper but FOB is more common. Step three. Vet your suppliers to narrow down your list
to your top three. As your responses start coming in, track all
of your information using the supplier tracker. Input your quotes, including sample costs,
sample shipping costs, and any other details. Take notes throughout the whole process, including
how easy communication was. And from this, select your top three suppliers. Step number four. Order samples from these top three suppliers
in order to further narrow down your options. A few notes regarding this. It's typical for you to pay anywhere from
$50 to $150 for a sample. The best way to pay is with a wire transfer. This ensures you have all the information
correct for when you make your full order.

But PayPal is often quite common for these
small payments too. You may just be asked to pay an extra fee
if you choose this method. The other payment method to be familiar with
is using Trade Assurance through the Alibaba platform. This can be good to use as it provides a little
more protection for your payments that you make. These, and wire transfers, are the main options
you would use when it comes to the full order as well. When you receive samples, compare them one
to another. What's the quality of the sample like? Use it the way that the customer would and
see how it holds up. Also, how quickly did they arrive? Was the communication easy? Based on this information and everything else
you have in your supply tracker, it's time to pick your supplier. One thing I'd note here is that a supplier
will rarely be perfect in every single area: having the best product, the best communication,
and also the best price. Usually you have to weigh up the pros and
cons and pick the supplier that ticks the most boxes.

Step number five. Place an order with your top supplier. This is an exciting step, but also a scary
one for a lot of people. So here are a few tips regarding price negotiation. And keep in mind, this process will often
take place before you decide on your final supplier, so you usually have your final prices
from suppliers when you make that decision. So tip number one. It's best if you have more than one supplier
that you'd be willing to work with as you can push harder without worrying about losing
them. Usually this will come from that top three
suppliers that you created before. Figure out what the maximum is that you'd
be willing to pay and be willing to walk away if you're not satisfied with the price that
they give you. Ask for how many units you would need to order
in order to get a better price. If you can't get the price you want right
now, but you know that you can get that price down in the future when you place larger orders,
then you can be okay with a slightly higher price to begin with.

Once you've settled on a price, we recommend
creating a purchase order to send your supplier and then paying their invoice. We have sample purchase order agreements that
you can include as well as a template to fill out to generate a purchase order. You may not be able to legally enforce this
purchase order, but it's a great way to make very clear what you're ordering. Typical payment terms are 30% upfront, 70%
once your order ships; or 50% up front and then 50% when your order ships is also common. Step number six. Run an inspection to ensure the quality of
your product. A lot of people choose to have an inspection
done on their product, but this is an optional step. You have to balance the risk versus reward
in your instance. So how it works is you pay a third party company,
two popular ones are Qima and Vtrust, and they'll send a representative out to your
supplier. They can check for specific things you ask
them to look for, but they'll also have a list of standard checks. The reason to do this is to ensure you have
a high quality product.

Even if you've got a great sample from them,
you want to ensure that your entire order is up to that standard. If you don't have enough money to pay for
an inspection, you can also run what we call a poor man's inspection. This is where you just ask your sales rep
to send you pictures throughout the process or video chat with you so you can see the
products yourself.

Additionally, you can even include this in
your agreement within the purchase order. What we've done in the past is added a section
that states that shipment must pass the inspection. And if it doesn't, then the supplier needs
to fix the problem and then pay for a new inspection until it passes. This is a great way to hold your supplier
accountable for creating high quality products. Now, before we go much further, let's talk
about packaging, branding and Amazon brand registry. Let's start by talking about what makes a
good brand name. If you're creating a product following the
steps that we're outlining here, you really are creating a brand for yourself.

I'd recommend choosing a brand name that's
quite simple and generic and can be applied to a broad range of products. If building a business around a particular
market is important to you, then you can go with something more specific like Lenny's
Spatula Store or Lenny's Dog Products. But if you're starting this business just
to find products to sell and you don't mind what they are, then I'd recommend keeping
your name broader so that you can sell more products underneath that. Now let's talk about packaging. This is an important step as you need to meet
certain requirements. So let me walk you through a four-step process
for breaking down your products packaging.

Step number one, determine your packaging
style. A good place to start here is by asking your
factory what they typically do for this type of product. From here, you can decide if this is what
you want to go with, or if you want to improve upon that basic packaging. This decision will be based on what you think
your customer expects for your type of product. For instance, if it's a gift item, you might
want some fancier packaging. And on the flip side, if it's just a disposable
item for instance, customers may not care how it's packaged. Your packaging could be anything from just
a bag to a plain cardboard box or a well designed box, et cetera. Step number two, figure out what packaging
requirements your product has. Different types of products will have different
legal requirements and different countries will also have different legal requirements. It can be difficult to know exactly what you
need, so we'd recommend ordering your competitors' products and seeing what they have printed
on their packaging, or asking an inspection company what legal requirements they know
of.

Two requirements though that all packaging
has is, one, an FNSKU barcode. This is a code that Amazon requires for all
products being sent in. You'll get this code in seller central when
you set up your listing, which I'll also be showing you later on, and we'd recommend printing
this straight onto your products' packaging if you're only selling on Amazon. The second thing required on your packaging
is your country of origin. This is wherever your product was manufactured. We're on to step number three of creating
your packaging, which is to decide which nice-to-haves you want to include. Something visually appealing, your contact
information, or even product inserts. This is where you can ask people to give you
their email address or leave a review and so on. If you do decide to include these, remember
you're not allowed to ask for only happy customers to write reviews. Step number four, design and create your packaging. You can keep this really simple or design
something more involved. Some good options include a tool like Canva
to design something yourself. Or you can hire someone on a site such as
the Jungle Scout Market to design it for you.

You'll then need to send the designs to your
supplier in what's known as a vector format. Next, we're going to talk briefly about Amazon
Brand Registry. This is a program that Amazon rolled out a
few years ago that allows brand owners to have greater listing control, additional functionality
and additional protection over all products within that registered brand. To sign up, you must have a registered trademark,
which is typically the hardest part. It usually takes a really long time to get,
often six to eight months. You can speed up this process by taking advantage
of something called the Amazon IP Accelerator, where if you use Amazon's pre-vetted law firms,
Amazon will allow you to enroll in brand registry once you've applied for the trademark instead
of waiting until the final registration. Otherwise, you can find trademark support
on the Jungle Scout Market if the IP Accelerator is too expensive for you. Now, Amazon Brand Registry isn't a requirement
to start selling on Amazon.

It does have certain benefits though, and
you'll hear me mention a number of these. Some of these benefits include being able
to report listings that are violating your intellectual property, use A+ content, which
basically allows you to add more images and text on your listing, and upload videos to
your listing. Again, this isn't necessary when you first
start out and I always suggest for people just to get started first and then apply for
brand registry as soon as it makes sense for you and your business. Now that you've found a product and found
someone to manufacture it, it's time to set up your business and sell a central account. I'll walk you through both. But remember, I am not a lawyer. This isn't legal advice. I'm just sharing what I've seen work for other
people.

So let's begin with setting up a separate
legal entity. Now, this isn't a requirement, but there are
a number of advantages. The most common legal entity for this type
of business is an LLC. It's not particularly expensive and it doesn't
affect your taxes too much, which is nice. Some of the advantages of an LLC are having
your business separate for you.

This shields you from any potential liabilities
and protects your personal assets. Two is having the ability to set up a separate
business bank account and credit card. And three, some freight forwarders will require
you to have a company in order to do work with them. So as far as a name for your LLC, this doesn't
really matter much at all. It won't display to your customers anywhere. As far as where to set up your LLC, this is
really up to you. The other part of your business that you'll
need to set up is your Amazon Seller Central Account. This is the headquarters for running your
business. So I'll run you through setting up an account
in the US marketplace, but the steps are similar for other market places too.

First, you choose what marketplace you want
to sell in. Our recommendations are if you live in the
US, sell in the US marketplace. If you live outside the US in a country that
has their own marketplace, then selling the one that seems easier. For instance, it might be your own country
because you understand your country's tax regulations and so forth. All Amazon marketplaces have enough demand
that you can make a profit.

Otherwise, sell in the US marketplace. Then if you live in a country without their
own marketplace, we typically recommend just selling in the US as it's the biggest. To sign up for your account, go to services.amazon.com. Next, you have two options, an individual
or a professional account. If you're serious about your Amazon business,
I'd recommend a professional account, but here's a quick description of both. Individual is a free account, but Amazon will
charge you 99 cents per sale and not all categories will be available to you. And you won't access certain features such
as advertising. A professional account costs $40 a month and
you're free to sell in any category as well as advertise. You can transition to a professional account
at any time. So feel free to start out with an individual
account if you like, and then switch over once you've selected your product and are
in the process of having it manufactured. You then have to sign in with an Amazon account
or create a new one. I'd recommend setting up a new Amazon account
for this to keep your personal shopping separate.

Amazon will send you a verification code in
order to confirm your new account. Then in the account set up, you first start
by entering your country or business location. Next up is your business type. You can sign up as an individual or as a business
if you've got one set up. If you have set up a US LLC as a single member,
then you can just select individual instead of business as it's treated very similarly. If you're selling as an individual, you'll
just put your name, agree and continue.

If you selected individual, then you need
to enter information about your country of citizenship, country of birth and date of
birth. Or if you've chosen a business, then you need
to enter your company registration number. Following that, you need to enter your business
address, regardless of whether you're an individual or a business. Keep in mind that you do need to be able to
receive mail at this address as Amazon may send a postcard there for verification. Now, we have heard people having trouble at
this step getting their address verified. So what we've heard works best is to use your
own physical address regardless even if you live outside of the US, as Amazon will reject
your application if they can't verify via the mail verification postcard or some utility
bill. At this point, you'll need to enter your phone
number and Amazon will send you a verification code to enter.

Once you've verified that, click next. Now you enter a credit card to charge your
subscription to. If you have an LLC, consider signing up for
a business credit card. If you're selling from outside the US, you
can use a service such as Payoneer or TransferWise to get yourself a card. The next step is now to create a store name. This can really be whatever you want. It is separate too and not as important as
the brand name which you choose to sell your products under, and you can change it in the
future.

Do you have UPCs for all of your products? I would say yes, because you will need these
for any products that you list. Are you the manufacturer or brand owner? In our case, yes, we're private labeling,
which means that we are the brand owner and the manufacturer. If you've already gotten a trademark for your
brand, then you can say yes here as this is the beginning of the brand registry process. But if you're just starting out, you likely
won't have this and you can click no, and you can always apply for brand registry at
a later point. On this final screen, double check your information
is correct. Upload any necessary documents for Amazon
to verify you. This might change depending on what country
or information that you entered. Then click submit, and your account will be
reviewed by Amazon and hopefully set up soon. Now, a quick note here that Amazon can be
a little fussy when it comes to verifying accounts. So if you don't get verified the first time,
I just encourage you to try again. And that's it.

You'll now have full access to Amazon Seller
Central. If you're selling from outside the US, check
out our other YouTube video regarding extra challenges that you might face and how to
overcome them for this step. So you've got your product being manufactured. Now you have to figure out how it's going
to get from your supplier all the way to Amazon's fulfillment centers. The first thing I'll mention is that while
I'll run you through all the steps, I'd highly recommend hiring what's known as a freight
forwarder. This is someone who arranges the entire shipment
process and is knowledgeable about everything from shipping terms to customs, packing and
labeling and so on. They essentially become a trusted partner
for your business. And in a lot of ways, the process would be
almost impossible for the average person without them.

The one time I'd say that you don't necessarily
need a freight forwarder is when you're sending in a very small, low value shipment. I'll cover what that looks like in a bit. So how do you go about finding a freight forwarder? Well, there are a number of places you can
look, but I'd recommend freightos.com. He can actually get quotes from multiple freight
forwarders and see which quote looks best to you. Some things to look for in a good freight
forwarder include the price, how well they communicate, whether they've worked with small
sellers like yourself before, whether they've worked with importing your type of good before,
and if they're knowledgeable on all of Amazon's requirements. So now let's run through the shipping process.

Step number one, get your goods from your
factory to the international port that they'll be departing from. Here you essentially have two options. First, your factory can be responsible for
getting the goods to the port. The shipping term for this is FOB or Free
on Board. This is the most common option. Alternatively, you or your freight forwarder
can be responsible for getting the goods to the port, so essentially, picking it up from
the factory. The shipping term for this is EXW, or Ex Works. Step number two: your goods will be transported
to Amazon via air or sea. Now, some notes regarding these two options. When it comes to sea, this is the more typical
option, as it's much cheaper. It'll cost you roughly a dollar per kilo,
though this number does vary, as the cost has more to do with the volume than the weight. It usually takes three to four weeks for sea
shipping.

Then you have a couple of options here regarding
the container that you choose for shipping. If you have enough goods to fill the entire
container, you'll ship a full container load, also known as FCL. If you don't have enough goods to fill an
entire container, you'll ship less than container load, also known as LCL. In this case, your goods will be shipped with
other people's goods in the container also. With air, this option is much more expensive. It'll cost you about $5 per kilo, roughly,
but will usually only take five to 10 days. So it's much, much quicker. If your shipment is very small and lightweight,
then air shipping might make sense for you. Additionally, if you're in a rush to get your
product into Amazon, then this may be a better option for you also. Step number three: your goods will arrive
at the domestic port of entry. Now they'll start the process of clearing
customs. Allow approximately one week for this. This is where you want to enlist the help
of a customs broker. Typically though, your freight forwarder will
act as your customs broker, or hire someone for you.

Depending on your product, there may be specific
paperwork that you need. Your freight forwarder should be able to tell
you this. Some documents you'll definitely need, however,
are a Bill of Lading. This is the master document for your shipping,
and proves that you own your shipment. Commercial invoice: this is a legal document
between you and your supplier, and outlines your goods. It contains your HS code, which is basically
a code used to determine the duties that you'll pay. Now, quick tip here. Make sure your name and your supplier's name
are consistent across all documents. Now, here are some things that will take place
during the process. Pay duties. Now, this is based off of your HS code. Potentially, your goods will get inspected. They'll need a customs bond. This ensures that payment of duties and money
owed to customs officials. You can get these on either a single, just
for one shipment, or annual basis for all shipments that year.

Once your customs broker pays the duties,
inspections are complete all old paperwork has been confirmed to be in order, your goods
will be released. And we're on to step number four. Your goods need to be prepped for Amazon,
including being labeled and palletized. This typically takes place at a 3PL, or a
third-party logistics company. The only time that you won't need any prep,
is if you've sent in a full container load that is floor loaded, meaning that the container
is full of your goods, but is not palletized. It's best to find a freight forwarder that
can also serve as your 3PL, to streamline this process. One of the first decisions that you'll need
to make, is if you're shipping via SPD, which is small parcel delivery, or a truckload,
either full truckload, or less than truckload. Here are the deciding factors on when to pick
which one. Typically, shipments that weigh less than
150 pounds, are cheaper sent by SPD.

Anything heavier than that, it's best to use
LTL. In order for your goods to make it successfully
to Amazon, it'll require a number of different labels. These should either already be on your product,
or you'll need to print them from Seller Central and pass them along to your 3PL to affix. They are: your FNSKU barcode. If your products are exclusively for Amazon,
we recommend printing this directly onto the packaging, so you don't have to worry about
it being done at this step. Next is your shipment ID labels. These are required for Amazon to identify
your product.

When these boxes rock up, I need to know that
they are coming from you, and what the product is. If you're sending in boxes that are not palletized,
also known as small parcel delivery, or SPD, each box will need a shipment ID. If you're sending in pallets, each pallet
will need four of these on each side of the pallet. Step number five: time to get your good into
Amazon. Let me walk you through setting up a shipment
in Seller Central. This is a step that you'll have to do on your
own, even if you've hired a freight forwarder to handle everything else. So to begin, go to Inventory, Manage Inventory. On the right hand side, click the dropdown
for the product that you want to send in, and click Send/Replenish Inventory. Start by selecting your ship from address. This would usually be either the address of
the freight forwarder or 3PL that's holding your shipment. Next, you'LL decide whether you're sending
an individual or case-packed products. Individual means you have different SKUs or
products inside of one box, whereas case-packed means you only have the one product inside
this carton.

Next, you'll need to tell Amazon how many
units are in each case, and how many cases you're sending in. Now you'll have to select who does the prep
for your shipment. All Amazon cares about is whether it's Amazon,
or someone else. Your specific product may have specific prep
requirements, so look through this list carefully. We recommend having the supplier or 3PL do
the prep rather than Amazon, as Amazon will charge you more. You'll also tell Amazon whether you want them
to apply the FNSKU barcodes, or if you will. Again, you could have these already printed
onto your packaging, which is what I'd recommend, or usually your supplier is happy to stick
them on, if you ask them. Amazon will charge you 20 cents per unit,
if they do it. Amazon will now tell you what fulfillment
centers you'll be sending your goods to.

It's common for this to be up to three different
centers. For each fulfillment center, click on Work
on Shipment, to set up the details. There are a number of steps here. The first is to decide if you're shipping
SPD or LTL. We've already discussed the differences here. For either SPD or LTL, you'll have to enter
dimensions, weights, and quantities of your product. Once Amazon shows you the shipping charges,
you'll click accept, and then have the ability to print out necessary shipping labels that
you can send to your 3PL or freight forwarder. Finally, click Complete Shipment. You can see the status of your shipment here
as well.

The options are either working, if you're
still working on it, in transit, at fulfillment center, and closed. I know shipping can be quite complex, so here
are a few takeaways. Number one: use a freight forwarder. I can't emphasize this enough. They're experts at this, and they can take
care of and walk you through all of the steps that I've just covered. Next, aim for sea shipping, whenever possible. You may choose air shipping to begin with,
to get your product into Amazon as quickly as possible, but then most people aim to get
their shipments in by sea in the future, to save on costs. Also, remember that regardless of the shipping
method you choose, it still does take a while. So take this into consideration when planning
out your shipments. And finally, don't be stressed. I know this sounds like a lot, but just take
it one step at a time. You will learn as you go. Next up, we're going to talk about creating
a listing. So your listing is how customers will find
and purchase your product, so this step is incredibly important. As I mentioned, it does take some time to
get your product shipped into Amazon, so creating your listing is one of the few tasks you can
be working on during this time.

So let me take you through a seven step process
for setting up a successful listing. Number one: do research into what keywords
to include in your listing. Draft your listing's title, bullet points,
draft your listing's description, purchase the necessary UPC barcode for your product,
get pictures for your listing, and create your listing in Seller Central. So step number one: do research into what
keywords to include in your listing. Keywords are the way that customers find your
listing, making this an essential step, and definitely not something you should skip over.

If you do this well once, you'll have a full
list of keywords to use for your listing, as well as later on for your PPC advertising
campaigns. Let me run you through top two tips for coming
up with your keyword list for your product. Number one: using Keyword Scout, search for
whatever keyword you think is most relevant for your product. Hit search. For example, if I'm selling an artificial
plant, I would search for this in Keyword Scout. The search results will populate with all
the keywords that people used, and then ultimately purchased your product by. So you may see terms that you might not have
even thought of. Keyword Scout automatically sorts the results
by 30 day search volume, so you'll see the most popular keywords on Amazon. Here, you'll learn the actual terms that customers
are searching for, which might not always be what you thought. Now you can save all these keywords to a keyword
list. And for my second tip, head over to Amazon,
search for your top competitors, copy their ASIN, this is just a unique identifier that
Amazon gives each of its products, paste this into Keyword Scout, and now you see all the
keywords that they're ranking for.

Add these to your list as well. You can do this for as many competitors as
you would like, I'd suggest at least two to three. You'll now have a comprehensive list of keywords
to use for your listing. Step number two: draft your listing's title. For all the steps of drafting your listing,
I'd recommend using the Listing Builder inside of Jungle Scout. This will help you organize your keywords,
making sure you aren't using duplicates, and that you are incorporating all the top performing
keywords in your listing. Listing Builder is also able to automatically
pull information from Amazon, and then push the changes back to Amazon, if you've got
your account synced with Keyword Scout.

For your title, it's important that it both
flows and is legible, but also that you include in as many of the top keywords that are very
relevant for your product, and also have a high search volume. So the process would be to take these high
search volume keywords, and weave as many of them as you can into the title as possible,
whilst still making it readable to a customer. Something like this, for example. It's a good rule, thumb for your title, as
well as the other sections of your listing, to make sure to use as many of the characters
as allowed for your category. Step number three: draft your listing's bullet
points. While your title is all about your keywords,
the focus of your bullet points should be to inform customers about the top features
of your product. You do also want to include the rest of your
highly used relevant keywords. Again, use as many characters as you're allowed
to. Different categories have different character
limits, so make sure to find out exactly what that is for your product. If you're not sure what to write about, check
the following sections of your competitors' listings to get some inspiration.

You can check out their features section,
you can check their bullet points, the questions section, and the review section. A few additional tips for your bullet points:
put the main keywords right at the start, then put them in all caps. Offer a money-back guarantee. Amazon always gives this to their customers
anyway, so you may as well use this to your advantage. If there are any complaints on your competitors'
listings that your product overcomes, then make sure to include this in your listing. Remember, you can always go back and edit
this, so don't stress too much.

Step number four: draft your listing's description. Like the other components of your listing,
this can be drafted within Listing Builder. This section is less likely to be read by
your customers, but use it to include additional keywords, talk about your company, or anything
else about your product that you want to your customers to know. If you're brand registered, you can actually
replace this section with what is known as A+ content. This allows you to add more images and text
that highlight what makes your product stand out. You can find this in Seller Central under
Advertising, A+ Content Manager. When you're creating this, make sure to see
how it'll look on mobile, as A+ content will actually show first before your bullet points,
on a mobile device.

Amazon has different templates you can utilize
here also. Step number five: purchase the UPC barcode
for your product. Now, in order to create your listing in Seller
Central, Amazon requires you to have something called a UPC barcode. This is the barcode that you essentially see
on all packaging. UPC barcodes can be purchased directly from
GS1, which is the agency that manages this. They can also technically be purchased from
third-party sellers at a cheaper rate, however, this is against Amazon's terms of service,
so I'd advise against this. You're required to have one UPC barcode per
product or per product variation that you're selling. In order to purchase them, go to GS1.org,
on the right hand side, click on Get a GS1 Barcode. The website will then walk you through the
process of purchasing your barcode.

Now, people often get confused between this
UPC barcode and the FNSKU barcode, and which one to print or stick onto their packaging. So to clarify, you only need the UPC barcode
in order to create your listing. Once you've created your listing, you only
then need your FNSKU barcode on the product itself. You no longer need the UPC barcode at this
point. On to step number six, which is, get images
for your listing. Images are incredibly important for your product,
so it's important to do this step as best you can. You essentially have two options: either you
take the images yourself, or you hire a professional. If you're looking to hire a professional,
check out the Jungle Scout Market to find professional photographers who are familiar
with Amazon's image requirements. These are some of Amazon's requirements: your
main image needs to be against a plain white background, without any props or watermarks. 85% of the image has to be taken up by your
product. It must only show the product for sale with
few or no props, and no logos, watermarks, or inset images.

It can only contain text that is part of the
product. If you'd like your image to be zoomable, then
it'll need to be at least 1000 by 500 pixels. I'd highly recommend this, as we've seen zoomable
images tend to help conversion. You're usually able to upload seven to nine
pictures, and I'd recommend having as many as you're allowed. Once a customer is on your listing, your goal
changes a little bit. You now want to convert them to buying, and
your pictures can play a huge role in that. You want your pictures to clear up any confusion
that they might have, as well as allow them to picture how life would be better if they
had your product. One way of doing this, is including lifestyle
photos. These are images that show your product being
used by your customers, giving the customer a way to put themselves in the model's shoes. These should hit on their emotions. They are a little bit harder to get, but are
definitely worthwhile.

Additional visual elements that you can include
on your listing, are infographics. This is any additional design work on your
photos that highlights the main benefits of your product. You can do something like a competitive matrix,
showing the dimensions, arrows that highlight the main benefits, or anything else that calls
out the benefits, and what sets your product apart. For this, keep in mind that many customers
will be browsing on mobile devices, so keep your designs simple and clear. If you're brand registered, you can also include
videos in the photo section. Step number seven: create your listing in
Seller Central. Now that you've prepared all the elements
of your listing, it should be a simple process to actually create your listing in Seller
Central. To start, click on Catalog, Add Products. If you're selling FBA, click on I'm Adding
a Product not Sold on Amazon. The next step is to select the category to
list your product in, scroll down to search, and search for your type of product. You'll want to choose a category that's most
appropriate for your product.

On this next page, under product ID, is where
you want to put in your UPC barcode. Under product name, put in the title you created,
under brand name, put in your brand name. If you're selling FBA, manufacturer will be
the same as your brand name, or really whatever you want it to be, as you are the manufacturer. On this next page is where you set up any
variations that you might have, whether that be size, color, et cetera. The seller SKU is something that you can just
make up, but I'd recommend doing this as you'll reference this quite a lot in the future,
so you have the chance to make it something that's easy to identify. Under the fulfillment channel, select FBA. Now it's time to upload your images, but keep
in mind, you can change this at any point. In order to put in your additional information,
such as your bullet points and descriptions, you'll have to select Advanced View.

You can do this now, or you can come back
at a later point. Here, you'll see a lot of additional fields
pop up. You'll definitely want to fill in your bullet
points, description, dimensions, and weight. Depending on the category you're selling in,
you may have some additional fields to fill in. If you're ever unsure about what a particular
field is asking, then just hover over the question mark, and Amazon will give you additional
information. Under keywords, fill these out. These are your backend keywords. It's a little hard to know exactly how these
are used for ranking, but it's worth filling them out, just in case. Once you click Save Changes, your listing
will now show up in Seller Central. You can go back and edit this at any time.

Keep in mind that your listing won't be active
or public on amazon.com, until you've sent in inventory. So it's okay if you haven't completely finished
your listing and you want to do some more work on it, as long as it's finalized before
you actually start selling. We do have a separate video on this topic,
if you'd like to learn more. Now it's time to successfully launch your
product. It's very important to start getting sales,
as soon as your product hits Amazon. It's believed that Amazon gives your product
a bit of a boost during its first month, so you'll want to take advantage of this time
and get sales straight away, and the way to get sales, is to have your product rank well
in Amazon's search results. While Amazon hasn't revealed exactly how they
determine ranking, there are three factors that seem to play a big part.

Let's walk through them. First, is sales velocity. This is the rate at which your product is
selling. Next is sales history. This is how many sales you get over a period
of time, and this one is the hardest to control. And finally, is the conversion rate. This is the percentage of people who go to
your listing and purchase. For example, if a hundred customers went and
visited your listing, and then 60 of those went ahead and purchased, this would be a
conversion rate of 60%. This is the factor that you have the most
control over, when you first get started. A few factors that will affect conversion
rate are: customer reviews or social proof, listing quality, which includes your pictures,
having good copy, and answering customer questions, et cetera, price, and here, a lower price
will generally convert at a higher rate, relevancy of your product for the keywords used, and
optimizing for mobile. And we'll go over these in more detail. Okay, so you know you need sales.

How many do need to get every day? Well, this number will vary, depending on
what the main keyword is that you're trying to rank for. Inside of Jungle Scout, you can use Keyword
Scout to actually tell you how many daily sales you need to be getting for at least
a couple of weeks, in order to give you the best chance of ranking on page one for that
particular search term. Now, we recommend two strategies to get sales
at launch. They are: promoting your product through a
deals website, and using Amazon PPC. So for promoting through a deals website,
the way this works, is that you offer a steep discount for your product on this deals website,
and people then purchase your product on Amazon, because it's a good deal for them but at the
same time, it also gives you those tough to get initial sales.

Jungle Scout has a deals website built into
it that's easy to use. Here's how it works. Click on Promotions, then create a promotion,
select your product and Jungle Scout will now import all of your images and description
from Amazon. You can make any changes that you want, then
click next. Here Jungle Scout sets up something called
inventory protection.

This makes sure that people can only purchase
as many products as you allow, making sure that one person doesn't purchase a large quantity
of your items at a big discount. Typically you'd want this to be at a maximum
of one. The next step is to get your coupon codes. These need to be generated from seller central
itself in order for them to work on Amazon. Jungle Scout is just the platform to distribute
these to customers. And there's a video here you can watch on
how to create these coupon codes. Now you set up your discount. We usually recommend starting at around 70%
off and see how many requests you get. If enough people are requesting, then stick
with this number, but if you're not getting as many hits as you would like, then you can
increase your discount to 80% or even 90% off. Next you need to decide how you want to distribute
your codes.

You can set it up to either manually go into
jungle scout yourself and approve each of the customers, or you can set this up to automatically
approve for you and send those codes out to the customers. Then you're all set up. Jump Send is the customer facing website and
will now display your product and bargain hunters looking for discounted products can
request a coupon code and then purchase your product on Amazon.

Something to keep in mind is that if you give
away too many units, Amazon may think you're trying to mess around with their algorithms
and you could get in trouble. But if you stay under, say 30 per day, we
haven't seen too many issues. Now, it may seem counter intuitive to be offering
your product at such a steep discount. Typically, you'll be breaking even, or maybe
even losing a little bit of money on each of these discounted sales. You need to understand that this is a necessary
step, view it as a marketing budget in order to help kickstart and launch your product. We've seen lots of people that are hesitant
to either break even or lose some money upfront on their product. And the result of that is that they end up
staying on page 20 or 30 of search results and their product never breaks through the
ranks and gains traction. So keep in mind, this is just a launch strategy.

Remember, the aim is just to get some initial
sales and this will help you rank organically on some of the top search terms for your product. From that point, you'll begin getting organic
sales, which you didn't have to spend money on to get. That's our goal here. Now, the other main strategy that we recommend
for getting initial sales is using PPC. Now this is a big topic and something that
we recommend always running, not just at the product launch. So I'll cover this separately in a little
bit. Now there are some other options as well to
help you get initial sales that I'll briefly mention, but that aren't typically as successful
as the two that I just mentioned. Number one, ask family or friends to purchase
your product. Number two, create a Facebook and, or Instagram
page for your product then ask family and friends to share these pages. Three, ask social media influencers to promote
your product. Typically, the way this works is that you
pay an influencer to showcase your product to their audience. Four is to find Facebook groups that might
be interested in your product.

And five, drive paid traffic to your product
using Google, Facebook or Instagram ads. So that covers how you can get some initial
sales velocity and this will over time also feed into your sales history. Now let's talk about conversion rate and one
important factor that affects this, and that is price. How should you be pricing your product when
you first launch? Well, one thing you can do when you first
launch is to see what your competitors are charging. Check out the price of the top non-sponsored
listings and then make your offer competitive so that people are more likely to choose your
product.

For example, if the top products are listed
for 22 to $25, then consider pricing your product at perhaps 19 to $21. Something to watch here though, is to not
price so low that you begin to lose money. At this point, you should have figured out
what you want your main price point to be using your competitors as a reference and
pricing accordingly depending on how you think your product stacks up against theirs. Maybe you've got an improved or a premium
product that you think you can sell for a little bit more, or maybe you've got a good
product that is comparable, but is priced slightly less. Whatever your target price is, keep in mind
that it is okay to price a little bit lower during this launch period. In the first few weeks, you're really not
worried about making a huge profit, just that you're improving your keyword ranking. Just so long as you aren't losing too much
money in the process. I wouldn't price so low though that your competitors
end up lowering their prices also and you create what's called a race to the bottom
where no one makes any money.

But by offering a slight decrease in price,
you should see an increase in your initial sales until you reach your goal of getting
a good keyword ranking. You can use the Jungle Scout profit calculator
to help you with your pricing. In the extension, click on the net column,
enter in your total product price, including shipping and anything else per unit, and then
adjust the price until you find your breakeven number or where you're just making a small
profit. An alternative to lowering your price is offering
a discount inside of Amazon. You can find this option inside of seller
central under coupons. Now this is a little bit different to using
a deals website as this adjusted price will actually be shown on your Amazon listing. This is a great way to get customers' attention
on your listing as these coupon codes appear in bright green on the search results page
and are great for drawing the eye to them.

The question many wonder at this stage is,
is it better to just lower your price or keep a higher price and then offer a coupon? We've seen varying results. So it can be a good idea to try out both and
see what works best for you. Another common question is how long should
people use this lower price? The best thing to do here is to monitor your
sales on a day to day basis. Once you're getting the organic sales, not
through coupons or PPC, that meet your expectations, you can start to inch up the price. Typically, once you're getting around 10 to
15 organic sales a day, you can start doing this. Another factor that we mentioned that will
affect your conversion rate is reviews. So how do you get reviews? Well, without doing anything to bump up the
numbers reviews that you're getting, the average rate of review is around about 1%.

By doing what you can to improve your rate
of review, you can usually get this up to about 4%. So here are four tips for getting some reviews. The first is request a review. This is a feature inside of Amazon's order
detail screen. And this is our top tip for getting reviews. You can ask Amazon to send your customers
a review request email for any purchase within the last 30 days. While customers often opt out of receiving
emails from sellers, this is one that they don't usually opt out of. Amazon will send an email on their end asking
people to leave a review. Jungle Scout has a built in button that you
can use that will automatically send this out to each eligible order. Inside of seller central, under manage orders,
you see this orange request review button if you have the extension set up. Jungle Scout knows which orders are eligible
for this email and which ones aren't. This feature comes with the extension pro. To set it up, click the Jungle Scout button
when you're on the manage order screen, give it permission and you're ready to go.

It will show you which ones it's already sent
a review for and which ones may have been ineligible. You can still use this feature without Jungle
Scout, but it just means you have to go in and click on each one manually. The next tip is using email campaigns. Now this used to be a more popular method. However, Amazon has gotten much stricter on
what it allows in terms of buyer seller messaging. Here are some of Amazon's terms of service
that you should definitely abide by. Only send one email per customer per order. Do not try and filter happy or unhappy customers
in any way. Do not include any attachments, any links. Do not offer any promotions. Do not ask anyone to update their reviews. We recommend saying the following in your
email. Thank them for their purchase and ask them
to leave a review by selecting their account, going to their order and going to product
reviews. As I mentioned, this is definitely becoming
less and less effective as people opt out of emails, but they do still work. And so it's still worth using these in your
launch strategy.

Next up is the early reviewer program. Now, once someone purchases your product,
Amazon will reach out to them and offer a gift card if they leave a review. Remember that only Amazon can offer incentives
for reviews, not you. To enroll in this program, you must be brand
registered and have less than five reviews on that particular listing. The program continues to run until you have
received five reviews through the program or after one year. It costs $60 to enroll. Something to note is that these reviews are
often short and not very detailed. However, it's still a great option to get
those initial reviews. Once you've gotten a handful of detailed reviews,
you also just want the overall number of reviews to go up, with a great star rating of course. So having some less detailed reviews in the
mix is not so important once those numbers start to get up.

Number four is the Vine Program. This has been available for a number of years
on Amazon, but they recently made it available for third party sellers. You must be brand registered for this program
as well. If you are, you'll see it under advertising,
Vine. You give out products to pre-vetted Vine reviewers,
who are people that Amazon thinks leave great reviews. They can request your product, and once they
receive it, they leave a review, which is usually quite thorough.

It doesn't cost you anything other than just
giving away your product for free. So this is definitely a great strategy. Compared to something like a deals website
or even organic sales, the rate of review on the Vine Program is incredibly high. So this is definitely worth incorporating
into your launch strategy. Something to keep in mind regarding getting
reviews, always follow Amazon's rules. You will get caught if you break that TOS. So it's not worth breaking the rules. I mentioned PPC briefly so now it's time to
dive in. Now advertising on Amazon is very powerful
and important to your success. There's a lot to cover on this topic so I'm
just going to give you the basics in this video. As I know, we've covered a ton already. But when you're ready to learn more, we have
an entire in-depth masterclass on this topic. So PPC stands for pay per click, which is
a model of internet marketing where you pay for clicks to your product. As I mentioned for the product launch, PPC
will help you get additional sales and it's great for helping you rank on particular keywords
because you can target those specific keywords.

And then all the sales that you get on that
keyword will improve your ranking for it. Now, there are three types of PPC campaigns
on Amazon, but in this video, I'm just going to focus on the most common one and what we've
found to be the most effective, and that is sponsored product ads. These are the ads that appear at the top and
the bottom of the search results page, as well as in the product carousel on the product
detail page. They appear on Amazon on desktop, mobile and
the app.

As with all types of PPC, you're charged every
time someone clicks on your ad, not when your ad is displayed. I'll show you exactly how to set this up in
a little bit. But before we go any further, a quick reminder
about keywords. PPC ads are based on either the keywords that
Amazon thinks are relevant or keyword lists that you have come up with. So before you run these campaigns, make sure
you've done proper keyword research. Now let's dig in a little further.

There are two types of campaigns, automatic
and manual. Automatic campaigns are the easiest to set
up and therefore a great place to start. In this campaign type, you're allowing Amazon
to decide which keywords to display your ad for. They choose the keywords based off of your
listings title, bullet points, description, and backend keywords, which is why it's important
to have done your keyword research and optimized your listing at this point. Manual campaigns take a little bit more work
to set up because in this campaign type, you select the keywords to target.

However, this of course gives you more control
over your advertising and the ability to fine tune these campaigns. For this you'll use the keyword list you've
made in Keyword Scout. Let me now show you how to set up an automatic
campaign, which is a great place to start with your Amazon advertising if you're a beginner. To begin the process from seller central,
click on advertising, campaign manager. Next click on create campaign. Start by giving your campaign a name. For now, we'll just call this automatic targeting. Under portfolio, select your product, or create
a new portfolio and name it with your product. Here you can set an end date if you want,
but I typically leave these running.

Next you set your daily budget, if you have
the money, I'd recommend about $50. Otherwise, start at 20 or $30 per day, but
keep in mind that your budget may not last the entire day. Here select automatic targeting. Next is where you pick your campaign bidding
strategy. For automatic campaigns I'd recommend dynamic
bids up and down. A fixed bid refers to the maximum amount that
you're willing to pay for a bid. A dynamic bid up and down means that Amazon
will adjust your bid higher if they think you have a good chance of getting a conversion
or they'll adjust it down if they think you have a poor chance of getting that conversion. Dynamic down bids only means that they'll
only adjust it down and not up. Now create an ad group. For now let's just call this automatic.

Here you select the product that you want
to advertise. Now select your default bid. Remember, this is the maximum amount you'd
be willing to bid, not necessarily the entire amount that you will spend. You can utilize Amazon's suggested bid and
I'd recommend if you have the budget, to go with the higher end of this range. The last section here is to set up negative
keyword targeting. This is an optional step where you pick any
keywords that you don't want to show for. For example, if you're advertising drinking
glasses, you might want to make sure that you don't show up for eyeglasses. Otherwise, you can just leave this section
blank. Click launch campaign and you're all set. Now creating a manual campaign is a very similar
process.

However, you instead enter in your own keywords
and this is what I'd recommend you copy over from Keyword Scout. I'm not going to cover the entirety of a manual
campaign in this video. However, if you want to learn more about everything
to do with those types of campaigns and the whole process, then check out our complete
guide to PPC. The link is in the YouTube cards and description
also. So there you have it, that covers the steps
of finding a product all the way to launching it on Amazon. I hope this video has given you a solid understanding
of what it takes from A to Z. Now I've packed as much information as I could
into this one video, but of course, there's always going to be a lot more small details
to cover.

If you're interested in taking it another
step further and you benefit from having more personal guidance through the process, I'd
encourage you to check out our full course on the topic called Freedom Builder Bootcamp. Keep in mind this video is one hour of training,
whereas the full course is over 20 hours long, going in depth, step-by-step into the topics
that are covered today and led by eight figure Amazon seller and CEO of Jungle Scout, Greg
Mercer. So if that is something that you feel would
help you out, then go to freedombuilderbootcamp.com to learn more. But my hope is that this video has given you
enough direction to at least get started. Remember to bookmark this video and then visit
the description below for detailed timestamps of each section so that you can easily come
back to this as a resource.

Now over to you guys, what questions do you
have? Leave them in the comment section below and
I'll do my very best to answer as many of them as I can. Also, if you've gotten a lot of value from
this video, which I hope you did, could you please hit the thumbs up below? Our team has put a lot of work into creating
what we hope is a valuable resource, so that would mean a lot. Also consider subscribing if you'd like more
high quality content like this on how to sell on Amazon. You can even hit the little bell icon as well
so you get notified whenever we post a new video or go live, which we do regularly. Thank you so much for watching. All the very best with your Amazon journey. And I'll see you in the next video..

As found on YouTube

How to Sell on Amazon FBA for Beginners | Step by Step Tutorial by Jungle Scout (2021)

See our comprehensive written guide on How to Sell on Amazon FBA here:
https://jnglsct.com/htsoa2021

******************

Jungle Scout Presents: How to Sell on Amazon FBA for Beginners! This is the ultimate step by step tutorial for those looking to learn everything there is to know about selling on Amazon in 2021.

We cover every step of the process, from product research to launching on Amazon!

Remember to bookmark this video so you can always come back, and jump back in by selecting a timestamp below.

0:00 What this Video will Cover
0:59 What is Private Label?

2:05 STEP 1: FIND A PRODUCT
2:36 Six Criteria of a Good Product
3:13 Jungle Scout Product Database
4:04 Jungle Scout Chrome Extension
4:21 Demand
4:54 Competition
7:30 Profitability
7:49 Two Main Costs that Affect Profitability
9:53 Jungle Scout FBA Profit Calculator
10:41 Verifying Sales using the Jungle Scout Product Tracker
11:36 Improvement Potential
13:52 Legal & Liability Issues
16:01 Ease to Sell

17:51 STEP 2: MAKE YOUR PRODUCT
18:00 What is Alibaba
18:26 Six-Step Process to Sourcing a Product
18:35 Four Qualities of a Good Supplier
19:04 Quality 1: High-Quality Product
20:11 Quality 2: Experience
20:28 Manufacturer vs Trading Company
21:36 Quality 3: Communication
22:00 Quality 4: Price
22:34 Using the Jungle Scout Supplier Database
23:41 Sending an Initial Contact Email
25:37 Narrowing down your List of Suppliers
25:41 Using the Jungle Scout Supplier Tracker
26:02 Ordering Samples
27:18 Placing an Order
27:25 Price Negotiation Tips
28:50 Inspections

30:04 STEP 3: PACKAGING & BRANDING
30:13 What Makes a Good Brand Name
30:48 Packaging
30:58 Packaging Style
31:37 Packaging Requirements
31:59 FNSKU
32:27 Packaging Nice-to-haves
32:51 Designing & Creating Packaging
33:13 Amazon Brand Registry

34:37 STEP 4: SETTING UP YOUR BUSINESS & SELLER CENTRAL
34:52 Setting up an LLC
35:39 Setting up Seller Central
36:32 Individual vs Professional Account

40:28 STEP 5: SHIPPING
40:39 Freight Forwarder
41:39 The Shipping Process
41:48 FOB vs EXW
42:15 Air vs Sea Shipping
42:44 FCL vs LCL
43:27 Clearing Customs
43:52 Necessary Documents
44:53 Prepping Goods for Amazon
45:22 SPD vs FTL/LTL
45:46 Labeling
46:40 Setting up a Shipment in Seller Central

49:45 STEP 6: CREATING YOUR LISTING
50:08 Seven Step Process for Setting up a Listing
50:30 Keyword Research
52:15 Draft your Listing using the Jungle Scout Listing Builder
52:31 Draft your Listing Title
53:02 Draft your Listing Bullet Points
54:08 Draft your Listing Description
54:25 A+ Content
54:55 UPC Barcodes
55:42 UPC vs FNSKU
56:07 Listing Images
58:16 Setting up your Listing in Seller Central

1:00:35 STEP 7: LAUNCHING YOUR PRODUCT
1:01:01 Three Factors Affecting Ranking
1:01:40 Factors Affecting Conversion
1:02:04 Optimal Sales Numbers for Ranking
1:02:26 Two Strategies for Launch
1:02:35 Using a Deals Website
1:05:46 Using PPC for Launch
1:05:59 Additional Strategies for Getting Initial Sales
1:06:46 Pricing Strategies for Launch
1:08:27 Using the Profit Calculator to Determine Launch Price
1:08:47 Using Coupons
1:09:49 Getting Reviews
1:10:13 Request a Review Button
1:11:19 Email Campaigns
1:12:11 Early Reviewer Program
1:13:02 Vine Program

1:13:58 STEP 8: PPC
1:14:45 Sponsored Product Ads
1:15:17 PPC & Keyword Research
1:15:33 Automatic and Manual Campaigns
1:16:19 Setting up an Automatic Campaign
1:17:13 Campaign Bidding Strategies
1:18:18 Setting up a Manual Campaign

📚 LEARN HOW TO SELL ON AMAZON FROM GREG MERCER 📚
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