How to Sell Art Online: 9 Tips Make MONEY as an Artist in 2021

in this video i'm not only going to show you how you can sell your art online but i'm going to give you tips on how you can scale your passion into a real business and make it a viable source of income fast now more than ever selling your art online is a realistic way to make money whereas 15 years ago before social media the money was in corporate in advertising commissions but today you can make it a full-time business or just a side hustle be your own boss love what you do and make money while you do it welcome back to learn with shopify i'm your host michelle bally so as a creative strategist i've worked with a mix of artistic organizations like house and corporate organizations like united way so i know all about the importance of striking a balance between creativity and business so to succeed in your art you must also succeed in business here are nine pro tips to make your business a success we'll cover how to sell art online as a full time or a side hustle how to know what to charge for your work how to sell other artists work what kind of art you should sell the best practices for setting up your online store how to photograph your artwork to sell online the best ways to ship your art and the best methods to print your digital art we'll also talk about how to work with galleries pop-ups and be involved in offline events how to sell art online as a full time or a side hustle so maria kamar the artist also known as hate copy she quit her advertising career to focus on painting when her pop art paintings began to catch fire on instagram her success didn't happen overnight though she supplemented her income in the beginning while she was growing her fan base on instagram she stated that her full-time job taught her business skills that were critical in getting her store off the ground and marketing herself as an artist now a good tip is to tap into employer resources and learning opportunities think of it as learning from mistakes on the company's dollar this will help you grow and fund your art business on the side now once you get signs that you don't have enough time for both your day job and your side hustle that's when many entrepreneurs tend to make the switch you'll also have to account for income if you have a reasonable amount of proof that selling your art online will sustain your lifestyle you can make it your full-time gig however there is something to be said for taking the plunge and just making art your full-time gig right away so ken harmon he's the gallerist responsible for spoke art empire he has three galleries three e-commerce stores and a print shop and a production facility he signed a two-year lease on a space and this was the risky move that helped him quit waiting tables within just a few months so whether you decide to make art your full-time source of income or a side hustle it's going to depend on how much time you want to devote and how much risk you're ready to take on how to know what to charge for your work now this is a pretty common question no one can really answer this except the market so to know what your work is worth you need to monitor how much people are willing to pay on a consistent basis so if someone buys your art for 10 grand and they only do that once you'd be jumping the gun to say that this is what your time and your skills are worth consistently now repeatedly making sales for 10 grand a piece will confirm that this is what the market is willing to pay and how you should charge for your work this will require pricing adjustments when you're just starting out that's very normal but a purchaser will value your work according to how much they pay for it so a 400 piece will be treasured while a 40 piece might end up in a donation bin somewhere however when you're just starting out it does make sense that your pieces won't be as expensive as say someone with 20 years experience unless you've already reached a skill level that is highly sought after no one can tell someone else what their timing skills are worth but when in doubt i would say are on the side of not underselling yourself how to sell other artists work so if you want to diversify your streams of income or if you're not personally an artist curating is a really good way to get into the art world many artists are disinterested in the business aspect and they rely on agents and other merchants to do it for them you can sell originals and prints or you can license work to be printed onto merchandise generally the artist would make a set commission gallerist ken says most galleries offer an industry standard 50 consignment split for original art the artist provides the artwork and we do our best to sell it which leads us to our next point choosing what types of art to sell what kind of art should you sell of course if you have a passion sell what feels true to you however some mediums like sculptures are more difficult to reproduce for merchandise applications most 2d mediums however are easily scalable 2d has multiple options for generating unlimited sales on a single work consider selling the following original fine art limited or open edition prints digital downloads like desktop wallpaper stock photos and quote prints custom and commissioned work merchandise like hats mugs t-shirts and enamel pins repeat prints on fabric or wallpaper licensing work to other ecommerce merchants and collaborations with merchants and creators these are easily scalable easy to ship and they can accommodate a wide price range now you can take the approach of sticking to one medium you specialize in and going for it full force or you can diversify to open up your potential streams of income so for example maria uses shopify to diversify her offerings she sells prints apparel and other merchandise on her website let's talk about offering limited edition versus open edition there are pros and cons to both reproducing work on t-shirts or mugs means that a single work can bear fruit indefinitely the model does require less time and effort to create and sell open edition means your business is more easily scalable but the art also does lose its perceived value open editions can also make your work vulnerable to copycats when you sell limited edition work the effect is like a limited time offer it creates a sense of scarcity and urgency which is actually an excellent marketing tactic it also increases the perceived value of your work so much so that resale prices become inflated ken says a lot of the things that we sell have secondary market values you can go on to websites like ebay and find those works selling for in some cases exponentially more than the original price because the demand is so high it's not all bad though high resale value is favorable to a brand's image and demand the only problem with limited edition is that it requires more time and it requires more effort to make to put online and then to sell it it's not a scalable tactic specifically for independent artists best practices for selling art in an online store when you're setting up your online art store choose a theme that lets your art breathe utilize large images and lots of white and negative space minimal is a freestyle that many artists use or you can check out the shopify theme store and browse by the art industry california is also a good paid option for a clean design add on any apps that help you run your store more effortlessly allowing you to focus on the creative aspect of the business if you sell your artwork via prints and merch apps like kite guten or printful can sync up with your store maria enjoys these because she can focus less on the logistics and more on the creating side of things she says i use an app to do the printing and delivering all i have to do is upload and let it do the work for me now i can focus on actually creating the artwork rather than the printing packaging shipping every single day spending at least three four hours doing just that i can now use that time to brainstorm and come up with better things and connect with people here's a tip use variants in shopify to provide customers not only with size options but finish and framing options and you can set the pricing to be different for different variants as well if you love the idea of running a semi-automated business from anywhere in the world then you're going to want to register for this free webinar it'll teach you how to quickly start a profitable print-on-demand store this 40-minute webinar will get you from product idea to setting up an online store to getting your first print on demand sale learn where to find designs how to connect with suppliers without paying for products upfront worrying about inventory or shipping a single package yourself just click the link in the description box below how to photograph your artwork to sell online photographing and representing your products clearly and accurately is important across the board in e-commerce regardless of your industry without the ability to be in front of the product customers need to get the best sense of what they're buying through clear and detailed images if your image is lit in low quality basement lighting or if there's clutter in the background you're going to have a harder time selling your work photographing art is a little trickier than shooting other products and a basic lighting setup may still cause glare on glass or color irregularities but make sure that you're checking out our photography for beginners video right up here otherwise consider hiring a professional to shoot larger works of art or art with any three-dimensional elements for 2d works however can recommend scanning as an affordable and effective alternative to photography that way you're getting a high-res image and consistent lighting the most cost-effective way to do that is to get a desktop scanner and scan that work in parts then you just stitch it together in photoshop if you've got a piece that's got a high gloss coating or a resin that's going to be a little bit trickier but for the majority of works on canvas or paper it is pretty straightforward the best ways to ship your art if you're shipping original art or electric ship prints and canvases yourself take extra precaution with your packing prints and posters are best shipped in cardboard mailing tubes and smaller prints in rigid cardboard mailing envelopes use glassline which is a water and grease resistant paper or clear cellophane sleeves to protect prints within the packaging framed works and canvases require additional precautions the ups store and packaging supply shops like uline offer packaging and shipping materials designed specifically for art ken says that there are a lot of little tips and tricks that can help keep shipping lower for art collectors for example the cost to ship a large painting that's stretched on a canvas can be pretty substantial especially if you're getting into oversized dimensions sometimes i will unstretch a canvas roll it in a tube and ship it that way which dramatically lowers the freight costs for customers and then they can have that canvas stretched locally by the way insurance is important when shipping original work since a lost or damaged work can't really be replaced many standard carriers like fedex and usps offer fairly basic insurance on most packages merchants should look into what's covered what's not covered and the costs associated for higher value pieces take additional measures to ensure the safety of the work best methods to print digital art it's possible to create quality prints yourself with the right paper ink and the right printer you can also offer your customers framed options and diy the framing i'll leave a link in the description box on how you can mount and print the frames yourself as a new artist this method can keep costs low but it's not sustainable or scalable maria did this in her early days in the beginning i would print package and deliver by hand i did this for about a thousand orders every morning i would get up go to the print shop package all the prints go to the canada post office the volume became so much that i couldn't make time to draw or to be an artist for a completely hands-off approach look for a print on demand and dropship company for example maria now uses printable for her online store how to work with galleries pop-ups and be involved in offline events selling work online is great for expanding your audience geographically and scaling your business but artists should also connect with fans and find new audiences in person in-person experiences will drive people back to your store consider the following partner with a gallery to exhibit work look into local art markets and events set up a one-time or semi-permanent booth consign work through gift or lifestyle stores or set up a small pop-up within an existing store open your studio to the public when you launch your website or keep consistent weekly open studio hours run a pop-up shop and partner with other artists to reduce the costs here's another tip for you sync your online and offline sales by using shopify pos for in-person selling this will help you centralize your inventory and sales in a very neat and organized way in today's video you just learned nine pro tips on how to turn your passion for art into a successful online business i'm going to leave you with a quote scott adams said creativity is allowing yourself to make mistakes art is knowing which ones to keep it's the same thing with business allow yourself to fail to find success in places that you least expect drop me a link to your instagram or website in the comments so that i can check out your art and don't forget to hit that subscribe button so that you don't miss out on any videos on how you can grow your online business thank you guys so much for watching i'm your host michelle bally and i will see you in the next one you

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How to Sell Art Online: 9 Tips Make MONEY as an Artist in 2021

To succeed in art, you must also succeed in business. In this video, I’m going to show you how to sell art online.

I’ll give you tips on how to scale your passion and make it a viable source of income quickly. The best part is, you can do this anywhere in the world, all you need is a laptop.

Now more than ever, selling art online is a realistic way to make your entire income by doing what you love. Today you can sell your art online as a full-time business or as a side hustle. Be your own boss, love what you do and make money while you do it.

In today’s video you’re going to learn 9 tips on how to turn your passion for art into a successful online business. Making money as a full-time artist has never been more straightforward.

Here is what we’ll cover in this video:

00:00 Intro
01:26 How to sell art online as a full time or a side hustle
02:52 How to know what to charge for your work
03:53 How to sell other artist’s work? (Curate)
04:32 What kind of art you should sell
06:55 Best practices for selling art in an online store
08:39 How to photograph your artwork to sell online
09:49 The best ways to ship your art
11:10 Best methods to print digital art
11:58 How to work with galleries, pop-ups and be involved in offline events

--FREE WEBINAR--
►If you love the idea of running a semi-automated business from anywhere, then register for this free webinar that will teach you how to quickly start a profitable print-on-demand store. This 40-minute webinar will get you from a product idea, to setting up an online store, to getting your first print on demand sale. Learn where to find designs, how to connect with suppliers without paying for products upfront, worrying about inventory, or shipping a single package yourself! Just click this link to register now: https://bit.ly/3bzr9Gk

-- RESOURCES --
►How to Sell Art Online: The Ultimate Guide: https://bit.ly/3nMjgA9

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► Build your business using a 14 day FREE trial of Shopify , one platform with all the ecommerce features you need to start, run, and grow your business.
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