Have you heard of the rule of 7? In which it takes someone 7 times to see your brand and site before they get comfortable and buy.
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A great way to get people to continually see your brand is through remarketing (or retargeting… the words are interchangeable).
How it works is you put a pixel on your website. Through Google AdWords or Facebook ads, you can add this pixel to your site.
What it does, is when someone browses the web, those visitors that you pixeled will see an ad for your company.
For example, I once went to Overstock to buy a mattress. I didn't end up buying but as I was browsing sites like TechCrunch ads for that mattress would show up. That's retargeting.
Retargeting is so effective that I am currently spending $40,000 a month on retargeting ads. It will be one of you highest converting ad types.