How to ‘Make’ Money on YouTube Shorts

this is a youtube short and like many videos in this category it's taking off with hundreds of thousands of views but here's a really interesting part it's also earning revenue for the channel the question is how [Music] all right folks fear not fear not this isn't clickbait i'm not going to reveal this number at the end of the video we're actually going to do it in 10 seconds i need a drum roll please and i want you to guess how much money do you think this video earned from 750 000 views here we go now is that it this may be the worst cpm in the history of youtube under a dollar per 100 000 views however from the opposite end of a discussion in theory this video should not be making any money at all and to explain that you're about to embark on a classic vid iq deep dive to start answering this question we need to go back to something the creator insider team said on a recent video stating it up front right now shorts aren't going to be supported by ad serving and they're not going to generate youtube premium subscription revenue whenever i mention creator insider i do like to give them a huge plug they are the number one source for insider youtuber information so make sure to subscribe to them over here but that statement brings up a lot of interesting questions what do the creator insider team mean when they say that youtube shots aren't going to be supported by ad serving well let's take a look at the video in question this is my colleague dan's gaming channel and he set up a featured section where we can see all of his shorts and this is that 750 000 view video well done done but if we watch this video as a youtube short dan can't earn any ad revenue from it however let's say we go to dan's channel check out the video section and sort by most popular we find this same video and if we play it through this link it dumps the user into the regular youtube player where it can serve out so just to be clear what we're seeing here this is the same youtube video but depending on where it's viewed on youtube will determine whether or not ads can be served against it you may be asking at this point from a business perspective what is the point of youtube shorts if i can never make any money from them i want all of my views to come from the regular youtube player and the answer to that is discovery opportunities over the last couple of months the evidence is showing that channel size matters much less when it comes to youtube shorts it's almost as if everybody has equal opportunity of their videos being discovered which is a massive advantage for smaller channels now no offense to dan's gaming channel but it doesn't have the youtube clout to demand hundreds of thousands of views per minecraft video but right now his shorts videos based around minecraft do have a much improved chance of being picked by youtube and being launched to the moon that's exactly what happened here like so many other creators shorts videos nothing happened for weeks and then all of a sudden whoosh you know what i think it's time that i coined a phrase for this phenomenon i'm going to call it the short search yeah that's right short search short search try saying that fast 10 times while this short surge is always welcomed by creators youtube seems to shut this search down just as quickly much to the frustration of said creators however thanks to this huge push the video got three quarters of a million views and still generates most of his traffic from shorts now what i say next is nothing more than my own youtube algorithm theory but it has to be the surgeon views from youtube shorts that created enough positive signals to drive the rest of the views for this video suggest a browse external youtube search put simply i don't think this video without the support of 635 000 short views gets over a hundred thousand regular youtube views however if you disagree with any of this i'd love to have an argument with you in the comments section right now if you make a youtube short it's almost as if you have two shots at the algorithm if the regular video doesn't perform that well maybe the youtube shorts version of the same video performs well and that surge sends positive singles back to their regular video where shen starts being shared on regular youtube whenever i service it all sounds really confusing rather think you get the idea right before we get too deep into that rabbit hole let's go back to the money question what we are effectively looking at here are the 100 000 views from traffic sources on this video other than youtube shorts that could be monetized whatever way you look at it those six dollars and 82 cents are still a terrible return for so many views now to get an answer to this we need to look at this graph what this does is show you how many views actually had ads served on them and those are called estimated monetized playbacks and the answer as you can see is astonishing even taking out oliver shorts views that can't be monetized only three percent of the youtube regular views were monetized now this is somewhat of a wild generalization but in my experience for a monetized channel around about two-thirds of the views they receive will be monetized for example on a video with a hundred thousand views sixty-six thousand of those views will be monetized in some way so that begs the question why did this video get so few monetized playbacks again i'm theorizing but i think it's because of the nature of a video it's a short video not a youtube shorts but a video of less than 60 seconds and again generally speaking and generally theorizing they attract a lot less advertisers you don't really want to be jumping into a 50-second video that has perhaps two pre-roll ads on it that's just gonna frustrate the viewer and disenfranchise them from the platform again i'm more than happy to argue with you in the comments section when you take a deeper look at the monetization numbers the cpm isn't actually that bad for the views that were monetized three dollars is about par for gaming content but due to the way rpm is calculated i'm afraid dan ain't gonna be retiring off the back of this video it sounds like i'm painting a bit of a bleak picture here doesn't it for a youtube shot yes you can monetize them because at the end of the day youtube shots are regular youtube videos but the ad revenue you could potentially gain from them is so miniscule as to be not worth it so where are the benefits building a community did you notice it maybe you were too distracted by everything else we've been talking about 6 000 subscribers that's what this video has done for this channel from a monetization perspective that's the 1 000 subscriber requirement ticked off but just to be clear most of these watch time hours that come from the short views won't count towards your 4 000 hours needed a single video of less than 60 seconds has created a huge community and that's what i think all small channels have the opportunity to do here of course with this comes challenges how do you convert those youtube shorts subscribers into fans of your longer form content and we're still unsure as to the impact of all of these short videos and watch time and audience view duration impacting your main channel all of this would be solved by youtube monetizing youtube shorts is that gonna happen take a look at this sean mcknight is the mastermind behind several multi-million subscriber channels and he talks to youtube on a regular basis and he was able to reveal this in a recent facebook post youtube have said that there is no intention for shorts monetization anywhere in the near future given that a short max view time is under 60 seconds and watch sessions would likely be negatively affected of course youtube have been known to miscommunicate things as well as change their minds but i would read into this and say that monetization for youtube shorts is at least many many months away and if you'd like me to go into more detail on this sean mcknight post do let me know in the comments below if you want to learn more about youtube shorts in general take a look at our guides over here if you want to see some of our own youtube shorts check out the videos down here otherwise thanks for watching and enjoy the rest of your video making day

As found on YouTube

How to 'Make' Money on YouTube Shorts

How to make money from YouTube Shorts? You can't... well, actually you can, sort of... Just watch the video!

0:00 Intro
0:19 How much money does a YouTube Short Make?
0:58 YouTube Shorts Vs Regular video monetization
2:15 The power of shorts discovery
3:02 The 'Shorts Surge'
4:37 The monetized non-shorts views
6:28 YouTube Shorts Community building
7:37 Will YouTube shorts EVER be monetized?

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