Forget YouTube CPM… THIS is How to Earn More Money!

you and i we're you two friends if not family right and family share personal things so if I was ask you what's your YouTube CPM you'd happily go into your analytics get the information and tell me that your YouTube CPM is say four dollars twenty nine but you know what my response would be quite frankly I just don't care anymore [Music] that's because there is a new money metric in town called YouTube rpm and to get to it you'll need to click on your profile image in the top right hand corner of most YouTube screens and go to the youtubers studio from here click on the analytics section from the left-hand menu bar and then assuming of course that you do have a monetized YouTube channel click on the revenue tab at the top slap bang in the center you will now see an RPM box click it to display your rpm over the last 28 days or use the c-more link to drill down into the numbers when you do this one of the columns will display the RPM for individual videos which can really help you determine which content generates the most books for you now usually when I talk about YouTube analytics at this stage of a video I'd ask you to share your whatever it is in the comments below but I think on this occasion it's probably best if you keep those numbers to yourselves yeah I've shown you some numbers here from my old youtube channel but I haven't made any videos on it for over two years and it's still earning me money if you want to know the full story and that wanna check out the video over here but right now what we all need to do is pause for a second take a deep breath and ask a very simple question what the hell is rpm neela all right means 1,000 does it thanks you to you for using a trending term from the early 18th century really helpful alright first of all we've got an important distinction to make because there's already one of these Miele floating around it's CPM or cost per Mille a this is gonna get really frustrating CPM is the average amount of money that advertisers pay to show ads in your videos it only takes into account the revenue from ads and the views from the videos that were monetized this may come as a shock to some of you but just because you monetize your content doesn't always mean that ads are applied to every single video view on your channel explaining this would take a video in itself but suffice to say CPM is linked to your estimated monetized playbacks which is never truly accurate while RPM reflects the actual view counts on your channel furthermore CPM shows you what advertisers are paying not what you are actually earning and this is where we have to broach one of those uncomfortable truths about YouTube ad revenue cost per Mila thank you doesn't take into account YouTube's cut of that ad revenue now we're getting this may come as somewhat of a shock to you because youtube doesn't really tell you this information in the YouTube you studio you have to go find it out the average YouTube channel will take 55% of the ad revenue generator while YouTube takes the over 45% CPM doesn't take into account any of that it is your raw value as a channel to advertisers on YouTube so yes at a surface level the RPM will look terrifyingly grim when compared to your CPM but it does reflect the actual truth of your ad revenue income on your channel and YouTube do stress themselves that rpm is a ratio that includes revenue that is calculated after YouTube's revenue share and the total number of views on your channel this is a new analytic but you shouldn't see a difference in the actual amount of revenue you make on your channel alright I'm in the middle of editing this video and I just realize that I may not have explained something explicitly and that is Mila because there was too busy trying to make a joke out of it it obviously means thousands so when we talk about CPM or rpm its cost per thousand or revenue per thousand views got that good let's carry on [Music] there's a lot better like ad revenue itself CPM is an analytic that's been around on YouTube forever so that presents a problem it's antiquated it's out of date YouTube has transformed significantly in the last decade in 2020 there are multiple ways for a monetize channel to make income from YouTube products and services and those include YouTube premium channel memberships super chats and super stickies CPM doesn't take into account any of that but rpm does as we've already said CPM is a measure of the value you are worth to in YouTube advertisers what RPM does is value your channel with your community and that is significantly more important and potentially more powerful and lucrative than any CPM you could get from your YouTube videos as a very simple example the RPM on this channel is relatively stable over 28 days but there are three distinct spikes that each last a single day these represent super Chuck's donated to a channel during live streams it's clear here the value of the creator the community of the channel is able to raise rpm by fifty to a hundred percent now of course this doesn't happen overnight with ad revenue it literally is flicking on a switch and all of a sudden you're receiving all of these micro payments of a couple of dollars for ads appearing on your videos but none of that can compare to a mobilised community unique to you when you provide ultimate value that they can't get anywhere else when you inspire people you bring positivity to their lives the moment that they start to care about you as an individual and the Creator is a moment when they will start investing in you for all of the right reasons in a previous video we looked at how Travis who runs his own tech channel was able to run 45 minute live streams with a hundred and fifty people watching them and generate over $200 in supercharged that is incredible you're not gonna get $200 from 200 views through ad revenue now of course super cuts are very much an instant gratification single shot in the arm type of bonus to your ad revenue but what if you were able to create a membership program out of your YouTube channel you're providing so much value that people are willing to pay for extra content you raise your RPM on a consistent basis every single day and just as a reminder these are not advertisers taking a bet on your advert hitting the right person these are people who care about you and want to invest on a consistent and reliable basis on what you have to offer your community that over the long term is what rpm is going to be able to tell you over CPM now just a couple of things to be clear about here our PM does include more of your YouTube revenue but it doesn't include everything that being a YouTube merch also any brand deals sponsorships affiliate links and products and services that you sell outside of YouTube will not be reflected in this artheon we've that been said if you are able to identify that your CPM is staying fairly static while your RPM is beginning to rise that means that people are investing more in you rather than advertisers and that is a key thing that we always try and encourage creators ad revenue is just the icing on top if you want to make this a business then you want to be in control of your income revenue sources and one of the worst ways to do this is to rely on CPM rpm is the future of your YouTube channel

As found on YouTube

Forget YouTube CPM... THIS is How to Earn More Money!

YouTube CPM has been the benchmark for how much money you make on YouTube for a decade. But its time is up. YouTube RPM is the new money-making measuring stick!

0:00 - Intro
0:26 - How to find out your YouTube RPM?
1:41 - What is Revenue Per Mille (& CPM)
4:12 - What RPM tells you that CPM doesn't
4:54 - How valuable are you to your community?
6:21 - How community impacts RPM
7:32 - What RPM does not include

We all want to make more money on YouTube but the metric we most rely on, CPM, is old and only reveals a portion of the information you need to make more money on YouTube. Say hello to YouTube RPM. A figure that tells you the truth, the whole truth, and nothing but the truth about how much money you are making on your YouTube channel.

YouTube RPM help page:

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