Facebook Ads vs Google Ads: Which Paid Advertising Should You Use For Online Marketing

There are Facebook ads and Google ads, which one should you use?
Subscribe here to learn more of my secret SEO tips:
Find me on Facebook:
Read more on my blog:

Google is intent based. People type into Google what they are looking for, such as "cheap hotels in Las Vegas". So when people type in what they are looking for, if you have an ad that solves their problem, they will convert.

If you are an intent based business that sells products or services to people who want to solve a specific problem, then Google is a great fit.

Facebook, on the other hand, is for targeting a broad audience. For example, you can target people who are interested in cars, beauty or any other market out there.

So if you have a product that appeals to a mass market, Facebook can be a great fit for you.

From your ad, you can send people to an informational page that educates the consumer on why they should learning more about your product or service.

After they are educated it becomes easy to sell them.

With Facebook, if you are selling a low-end product you can just send people directly to your product landing page, but it tends not to convert as well compared to sending them to an informational page first.

Facebook Ads vs Google Ads: Which Paid Advertising Should You Use For Online Marketing

There are Facebook ads and Google ads, which one should you use?
Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog/

Google is intent based. People type into Google what they are looking for, such as "cheap hotels in Las Vegas". So when people type in what they are looking for, if you have an ad that solves their problem, they will convert.

If you are an intent based business that sells products or services to people who want to solve a specific problem, then Google is a great fit.

Facebook, on the other hand, is for targeting a broad audience. For example, you can target people who are interested in cars, beauty or any other market out there.

So if you have a product that appeals to a mass market, Facebook can be a great fit for you.

From your ad, you can send people to an informational page that educates the consumer on why they should learning more about your product or service.

After they are educated it becomes easy to sell them.

With Facebook, if you are selling a low-end product you can just send people directly to your product landing page, but it tends not to convert as well compared to sending them to an informational page first.

Comments

  1. Hey Niel Really appreciate your efforts for creating such informational videos for all digital marketers 👍

  2. Thank you! I was just about to search Youtube for ways to advertise on Google, and this came up in my subscribed videos. Perfect timing! Very informative.

  3. Hey Neil Please use good mic, there is lot of noise in the background. BTW video is killer loved it 🙂

  4. Love all your video’s! This one has me puzzled. I run a golf school, which would you recommend? Thanks, Your biggest fan! Greg

  5. Hello Neil, I am a fan of you. I follow your videos, seminars regularly. Thank you for sharing information

  6. Dude is the truth… Been rocking with him for a sec and I always get results when I run a campaign

Leave a Reply

Your email address will not be published. Required fields are marked *